Does Your Reader Trust You?

There’s a famous photo of Lyndon B. Johnson sitting despondently, with his head in his hands after he learned that, in a rare moment of editorializing, the venerable CBS news anchor Walter Cronkite characterized the Vietnam War as all but lost. For nineteen tumultuous years, millions of Americans had tuned in every night to hear […]

Tell Stories that Matter

We all tell stories, and creative people—from the boardroom to the alley—tell the best ones. A good story is something that strikes us as interesting, informative, maybe, and above all engaging. If it were a food, it might be described as meaty, or juicy, or fresh. Stories that don’t really matter are optional, like the […]

The Need for Authenticity

I met a young Indonesian man once who worked in the dining hall of a cruise ship and who had an unusual talent for remembering names. Eight hundred, even a thousand at a time—he never made a mistake. If the computer, with its near endless capacity to store and retrieve the tiniest bits of information […]

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