All posts tagged brand

Taking Stock

This is the third look at the numbers. The firstwas at 6 months. The secondwas at 1 year.  This one is late at 2½ years. Choosing the metrics for it is never a value-free process, and collecting the data is an occupation, but even a loosely gathered set of facts can be revealing. At post number […]

How to Find your Brand

Finding your brand—voice, approach, look, message, identity—is not as hard as some make out. Rather, it’s a question of gathering lots of data. That’s first. And then, analyzing it with an open mind. One small concrete example is provided by this blog. When I started, my mission was to address any and all things related […]

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