A Post Gains Weight

Where does a blog begin?

For me, it starts with something that catches my attention, nothing big usually, just the seed of an idea, but something interesting, or confusing, or intriguing enough to rouse me from the quotidian and bring me to my desk.

I try a few lines. A few more.  I make a couple of notes.  Hey, how’s this for a working title?

I go away. I do other things, get some distance, water, fertilize, dig around, understand the concept more fully, and feeling feisty, feeling hopeful, come back and write a little more.

And if the idea still holds up—

1. a concept worth telling

2. a discrete, single thought

3. an interesting way to go it

—I bang out a first draft.

Refine, delete, stake, feed, rearrange, revise, pick off the bugs.

And at last, a plump little blog post emerges.  

But here’s what I never anticipate and what surprises me still. Over time, it continues to gain weight. Readers check in. Tweets accumulate. Comments. Pingbacks. Trackbacks. Rankings. Mention. Lists.

I might be done and even long done, but that little blog post keeps growing. That’s the wonder of the written word: it takes on a life of its own.

What a Writer can learn from Eliot Spitzer

1.

I’ve been following Eliot Spitzer’s career since his New York State attorney general days, followed by his tenure as the 54th governor of New York, and then, straight through a noisy scandal, involving a woman, of course, which caused him to step down citing “private failings.” He dropped from the public eye for a while, scant mention of him in any of my news feeds, and then, voila, up he pops again, looking fit and well-dressed, and with his own round table talk show on CNN.

The highs, the lows, the redemptions! How can you not love the can-do, do-tell of a certain kind of New Yorker who falls from grace and emerges the better for it, even dapper?

But Kathleen Parker and Eliot Spitzer made an ungainly couple. It seemed that Eliot (if I may presume that familiarity), though reborn a newsman, was still a lawyer, still a prosecutor, still a panting, salivating wolf on the hunt. And not soon enough, as she certainly suffered, the co-host Kathleen Parker disappeared, never mind her Pulitzer, and come 8:00 p.m., EDT,  In the Arena appeared as noiselessly as a page turned. The new show, especially compared to the old format, is taut, lean, hard-hitting, and informative.

That’s the first lesson from Eliot Spitzer: a good idea evolves. If something’s not working, figure out what’s clunky and make it better. First, Eliot himself is reborn, and next, the format of the show. It’s his show now. And we carry on.  

2.

As a lawyer, I never had a case with him, which I regret, as I certainly would have learned. But what made him good in that profession (as reputation has it), is what makes him good in his new incarnation: his urgent, uncompromising need to know. Eliot Spitzer has a very healthy, wholly irrepressible curiosity. He wants answers. He wants facts and has a nose for the odd one. He leans in, interrupts, probes, and parses words to get at a more precise meaning. Let’s drill down he says, a statement, not a question.

That’s the second lesson from Eliot Spitzer: drill down. Shine a light in the darkest corners, and your story sharpens.

3.

Meanwhile, time passes, not much, and the show shifts again. This time Eliot shares the table, off and on, with two junior associates, one male, one female, both perky, and picked no doubt to counterbalance his wolfish, incisors-bared intensity. Will they last, these little chickens, still damp behind the ears? What will come next? We’ll see.

That’s the third lesson from Eliot: you’re never done. There’s always more you can do to sharpen something. Test and learn. And move on with the sure knowledge that you’re getting better and better, closer and closer to what you hope to achieve.

Comments welcome and edited to include first names only, and website, if provided; never your email. Photo credits: Eliot Spitzer, thumbs up – dealbreaker.com; Eliot Spitzer, portrait – progressivevalues.blogspot.com.