Does Your Reader Trust You?

There’s a famous photo of Lyndon B. Johnson sitting despondently, with his head in his hands after he learned that, in a rare moment of editorializing, the venerable CBS news anchor Walter Cronkite characterized the Vietnam War as all but lost. For nineteen tumultuous years, millions of Americans had tuned in every night to hear […]

Close, but no Cigar?

Pete Best – recognize the name? How about Ronald Wayne? Ring a bell? I thought not. But John Lennon, Paul McCartney, George Harrison, and Ringo Starr—these are names you know. And Steve Jobs and Steve “Woz” Wozniak—you know them, too. Put simply, these are people who remade the world, who divided time into before and […]

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